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FaceBook France Nouveau DG nouveau Design

Jordi -


FaceBook France vient de nommer un nouveau Directeur Général : Laurent Solly.
Laurent Solly, qui était souvent présenté comme le successeur de Nonce Paolini à la tête de TF1, a donc déjà trouvé un point de chute, en remplacement de Damien Vincent qui avait lui-même annoncé sa décision de quitter une aventure initiée en novembre 2008 .
Laurent Solly, qui fut chef de cabinet de Nicolas Sarkozy et directeur adjoint de sa campagne présidentielle, en 2007, quitte TF1 pour prendre la direction de Facebook France. Sur son profil FaceBook ( https://www.facebook.com/laurent.solly) créé en janvier 2013, il a posté :

Chers amis,
Je veux vous annoncer aujourd’hui mon plaisir et mon enthousiasme à rejoindre Facebook. C’est un grand honneur pour moi d’intégrer cette grande entreprise, et de participer à la croissance de ses activités françaises. J’espère pouvoir apporter mon expérience acquise chez TF1, chez qui j’ai passé près de six années passionnantes, et mon énergie, à ce leader du monde digital (web et mobile) qu’est Facebook. Je me réjouis de travailler avec son large écosystème de partenaires en France.
Laurent

Il va donc se charger de rentabiliser le site, en développant le modèle publicitaire. Vendre de la part de cerveau disponible des facebookers.
Mais est-ce que FaceBook intéresse encore les adeptes du Web? Les jeunes générations semblent le bouder, tandis que les anciens passent de moins en moins de temps sur le site.
Le nouveau design des News Feed se fait attendre, le redesign de la page profil est raté. Je trouve, depuis longtemps, que le fait de ne pas pouvoir personnaliser sa page profil est un vrai manque. Les applications utilisés par un profil sont invisibles. Les développeurs se lassent des changements constant de l’API et de la faible mise en avant des applications.
Bref FaceBook file du mauvais coton, et ce n’est pas son application mobile Home qui va redorer son blason.
FaceBook France a certainement peu à voir avec le développement du site, mais espérons que les différentes remarques lues sur les blogs seront entendues par les décideurs de facebook.
Pour demander d’essayer le nouveau design de facebook il faut le demander ici : https://www.facebook.com/about/newsfeed
PlusSagaNet2

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