La société américaine BrandBounty a développé une application pour smartphones qui permet à tout un chacun de signaler les contrefaçons directement depuis son téléphone portable.
Comme l’a souligné Jonathan Gonen, cofondateur de Brandbounty lors d’une récente conférence de presse qui s’est tenue à San Francisco, « cette application est une solution simple, amusante et efficace, qui transforme les consommateurs en gardiens des marques ».Plus concrètement, cette nouvelle application, déjà disponible sur l’App Store(Apple) et prochainement utilisable sous Android, permet aux utilisateurs de marquer des points et de gagner des prix (sponsorisés par des marques) en utilisant leurs smartphones pour soumettre des photos, des descriptions ou d’autres « tuyaux » sur d’apparentes contrefaçons.Le principe est tout simple : si vous trouvez un produit suspect, vous pouvez poster photos et descriptifs via l’application en indiquant où il se trouve…
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