L’institut Nielsen vient de sortir une étude statistique sur le temps passé par site.
C’est FaceBook qui emporte largement cette comparaison. On passe plus de temps sur FaceBook que que sur Google, Yahoo, YouTube, Microsoft, Wikipedia et Amazon combinés.
L’internaute est un zappeur, il surfe de page en page et reste très peu de temps sur un site. Seul FaceBook arrive à le retenir. Or « Time is Money » .
En Juin 2009, Nielsen a estimé que l’utilisateur moyen américain a passé 4 heures et 39 minutes sur Facebook par mois. C’est environ 9,3 minutes par jour dans un mois de 30 jours. En août, ce nombre est passé à 5 heures et 46 minutes, soit 11,5 minutes par jour. En Janvier 2010, le temps moyen consacré par personne sur Facebook a bondi de plus de 7 heures. Chaque utilisateur de Facebook américain a passé en moyenne 421 minutes par mois sur Facebook, soit plus de 14 minutes par jour.
Comparaison via alexa des sites FaceBook Google Yahoo YouTube
P.S FaceBook lance une version « texte only » pour les navigateurs mobiles elle s’appelle zero : zero.facebook.com
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