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Référencement

Référencement Page et Browse rank

Le moteur de recherche MSN de Microsoft va essayer de rattraper son retard d’audience sur Google.

Le leadership de Google a fait que son outil de classement de l’importance des pages le Page Rank, soit la référence du Web. Les chercheurs de Microsoft propose une approche différente le BrowseRank.

(Credit: Microsoft ResearchA Asia)

Ce BrowseRank est basé sur le nombre de visites et sur le temps passé par l’internaute sur une page. Le Page rank est basé sur une notation pondérant le nombre de liens pointant sur la page ne tient pas compte du temps passé par l’internaute sur une page.

Microsoft tente d’acheter le moteur de recherche Yahoo pour essayer de rivaliser avec Google. Peut être avez vous vu ces jours-ci votre Page rank bouger; verra t’on bientôt un autre indice le Browse rank de MSN?

Google apporte aussi un nouvel outil sur le classement des sites. Basé sur la navigation des internautes qui utilisent la barre de recherche Google, il fournit un outil sur les visites d’un site à la mière de la barre alexa. J’ai testé une recherche sur « google.com » et curieusement j’ai obtenu ceci :

Your websites – google.com – do not have data to display.

Suggestions:

  • Make sure all websites are spelled correctly.
  • Try different websites.
  • Try viewing data for all years and all regions.

Il reste donc beaucoup de chemin à faire encore à ces outils statistiques pour être représentatifs.

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